How to Find Long Tail Keywords?

What are long-tail keywords?

When someone says ‘long tail keywords’, does your mind automatically jump to a mythical long-tailed creature? Well, you’re not alone! But in keyword research, long-tail keywords are longer and more descriptive keywords than single words.

Long-tail keywords can range from three to ten words in length. However, the term “long tail” does not refer to the length of the sentence; it refers to clusters of keywords that niche down on a particular topic.

How to Find Long Tail Keywords

Google’s ‘Searches Related To’

It’s a well-known fact that Google has all the answers. Hey, it even tells you how to identify long-tail keywords. Here’s what you need to do: enter a two- to three-word query into Google and scroll down to the bottom of the results page to see a section labelled ‘Searches related to’. 

These are questions that people are commonly searching for, but Google doesn’t have great material to present for them – and that’s where you come in. Use the keywords that appear to create an article, video, or any other type of material related to the topic.

Google’s Autocomplete

Google has the answers once again. Essentially, when you begin typing in the search box, Google will provide you with some long-tail ideas related to your search. So, guess what? You’ve just hit the content goldmine without even realising it. With this technique, a variety of long-tail keyword tools are at your disposal.

Google Search Console

Google Search Console is a free Google service that functions as a command centre for website owners. This service provides you with access to various tools that can assist you in optimising your website. What we’re searching for, though, lies in the ‘Search Traffic’ area. Navigate to the ‘Search Analytics’ section, and you’ll be able to discover which keywords are bringing visitors to your website. You could even find some long-tail choices in the list that you can employ. 

Answer the Public

This is a valuable keyword research tool for determining what questions individuals have regarding a particular topic. Simply enter any topic you can think of, and the programme will provide you with a massive list of questions and keywords related to that topic. The list may be used to get ideas for finding truly fantastic long-tail keywords that people really search for.

Keywords Everywhere

This useful Chrome plugin is usually used to locate keywords with higher volumes – but now is the time to work the other way around and identify terms with lower quantities. This tool can assist you in locating those valuable lower volume keywords that will help you niche down.

Ubersuggest

Ubersuggest is another helpful keyword research tool that combines data from Google Keyword Planner and Google’s ‘searches similar to’ feature. You can also explore ideas for inspiration that might serve as ideas for blog articles and other content, as well as their search volumes.

The Bottom Line

Focusing on long-tail keywords is a good SEO keyword strategy. Long-tail keywords are more specific – and generally longer – than the more regularly used keywords. Long-tail keywords receive less search traffic but have a better conversion value since they are more precise. So get started on your long-tail keyword research journey today!