Why Shopify SEO Helps Improve Your Business

In recent years, the retail business has undergone a significant transition as more and more consumers turn to the internet for their purchases.

Between convenience, cost, and the pandemic making it difficult for many brick-and-mortar stores to stay open, e-commerce has been gaining traction.

As a result, platforms such as Shopify have attracted many new vendors eager to expand their operations to the internet. In fact, over a million businesses around the world have found success with a Shopify store. That’s a huge number of competitors.

Capturing organic search traffic is a solid strategy to attract people to your company and increase sales. Improving your Shopify SEO may lead to greater search engine rankings and more visibility.

SEO drives traffic to your website and even helps convert visitors into buyers. The nice part with Shopify SEO is that it is simple to implement.

What is Shopify SEO?

Shopify SEO is a set of SEO improvements that are exclusive to the Shopify platform. While Shopify stores have certain SEO-mobile friendly features like blogs and the option to redirect, they may also cause other concerns, like duplicated content.

Reasons why Shopify is good for SEO

Shopify’s SEO basics are all on-page 

One useful feature of Shopify is that it gives you a preview of how your page will appear on Google or other search engines. It also gives you the maximum number of characters that may be shown in a title or description so you can work out the details accordingly.

Shopify site structure is organised 

Search engines, such as Google, crawl through websites and rank pages with well-organised material higher. Another reason Shopify is helpful for SEO is due to its category hierarchy. Shopify can also automatically generate a Sitemap.xml file and a Robots.txt file, which can assist Google in indexing your site and displaying it on the search results page.

Automatically create 301 redirects and canonical tags

Broken links (such as 404 errors) are bad for SEO, and you must use 301 redirects to keep yourself in a healthy position. Shopify can assist users in setting up 301 redirects to eliminate dead links, and users may manage them manually as well.

Another advantage of Shopify is the option to canonicalise URLs, which tells Google which master page it should be indexing. This way, merchants’ stores can avoid getting ranked lower because of duplicating material.

Shopify web security 

When it comes to website security, Google will be quite rigorous. There will be no tolerance if your business lacks a Secure Sockets Layer (SSL), and it will almost certainly result in a bad rating.

However, having SSL encryption is a no-brainer with Shopify. Merchants will receive a free SSL certificate when they go from the Basic to the Advanced plan, ensuring that the transaction data between them and their consumers is completely secure.

On top of that, if you are a European store owner or your target market is in Europe, Shopify completely conforms with GDPR. This guarantees that clients have complete control over their personal data and that it is transparent.

Shopify stores are mobile friendly

If you fail to optimise a site’s mobile version, you will lose a lot of Google points. If your site is not mobile-friendly, it will not be ranked high by search engines, point blank.

Which is another reason Shopify is beneficial for SEO; when merchants build a Shopify store and switch it to mobile devices, the layout adjusts itself to become more responsive on your phone. 

Shopify store speed is outstanding

Google also cares a lot about how fast your page is. If it doesn’t respond in record time, you’re pretty much out of the rankings.

There are several things that might impact an online store’s loading speed, including the theme you’re employing, picture files, javascript, and so on. Remember that Google dislikes sluggish pages, therefore if you want to increase SEO, you should optimise your store’s loading speed.

Shopify SEO mobile-friendly apps come to the rescue

So, if you’re having trouble with your SEO strategy, Shopify has your back. With an extensive ecosystem of Shopify applications, you can quickly find amazing SEO solutions to assist you in increasing traffic to your store.

By putting ‘marketing’ or ‘SEO’ into the Shopify App Store search box, and you’ll be greeted with a plethora of highly rated SEO applications to select from.

Conclusion

SEO is important for having your online store ranked high on Google and other search engines. It is without a doubt one of the finest methods for advertising your company without spending a lot of money. Shopify is a wonderful option for SEO to produce organic traffic.

Obviously, implementing a good SEO strategy will not result in millions of visitors to your shop in a single night. To have your site recognised by more and more people, you still need to use clever keywords, tags, and so on, paired with day-to-day SEO optimisation tactics.